Array

Head of Marketing

Shanghai, CN · Full-time · Management

About The Position

  • Achievement of responsible objectives, units and value, and market share.
  • Collaborate with medical team, synthesize the insights gained to identify target segments, determine market positioning.
  • To align commercial strategies with China President to develop marketing strategy and tactical plan execution.
  • Secure input and cross-stakeholder viewpoints to develop a robust and accurate Patient Journey; propose strategic objectives ensure patient-oriented.
  • Guide the design and implementation of marketing activities & include innovative marketing tactics, multi-channel opportunities, & multi-stakeholder initiatives to meet strategic marketing objectives & ensure all in-field materials, strategies, and tactics are aligned to drive the momentum of strategic objectives.
  • Monitor marketing KPIs, manage budget and marketing P&L, and track ROI measurements for all marketing activities to achieve or exceed plan objectives.
  • Develop and maintain effective business relationships with key customers and KOLs.
  • Lead planning and execution of marketing activities, ensuring sales team is equipped with skills and tools.
  • Good communication & management skills, reporting in English.

Requirements

  • Bachelor degree or above, pharmaceutical related background is preferred.
  • Over 10+ years of relevant experience within medical/FMCG industry, at least 3 years of Injectables with strong relationship with customers.
  • Passionate about the Aesthetics industry and always ahead of the game with industry trends and innovation.
  • Effective at collaborating with cross-functional operations stakeholders to get buy-in and drive support for new ideas, products, and process.
  • Fluent English, both spoken & written. Excellent communication skills.
  • Positive, self-motivated and good at working under pressure. 
  • Proficient in presentation skill (both on-stage & documentation). 

Let’s talk about your future

Loading...